Privacy Policy
Last Updated: 2026
This Privacy Policy explains how brentwood-bead-shop.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit our website. We are committed to ensuring your privacy is protected in accordance with applicable UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact information you voluntarily provide through forms or inquiries.
- Technical Data: IP address, browser type, operating system, and device information.
- Cookies: Data stored on your device to recognize you on return visits.
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance tracking to understand site usage patterns.
- Affiliate tracking to monitor referrals and commissions from casino partners.
- Site improvement, optimization, and user experience enhancement.
- Compliance with legal obligations and fraud prevention.
- Communication regarding your inquiries or account activity.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how you use the Site (e.g., Google Analytics).
- Affiliate/Tracking Cookies: Track referrals to our casino partners to calculate commissions.
- Preference Cookies: Remember your choices and settings.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external casino operators, affiliate partners, and third-party websites. We are not responsible for the privacy practices or content of these external sites. Each third party maintains its own privacy policy, and we encourage you to review their terms before engaging with their services. Your use of linked sites is at your own risk and subject to their respective privacy policies.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right of Rectification: Correct inaccurate or incomplete information.
- Right of Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured format.
- Right to Object: Oppose processing of your information.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Typically:
- Personal data provided through forms is retained for 3 years or until you request deletion.
- Analytics and usage data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years for accounting purposes.
- Cookies expire as per their individual settings (typically 1-24 months).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:
Email: privacy@brentwood-bead-shop.co.uk
Website: brentwood-bead-shop.co.uk
We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).